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Cosmetology School Kansas City

Tips and Tricks | Cosmetology School Kansas CityStay Social: 6 Stylist-Approved Tips for Building Your Clientele Online

Are you looking to establish yourself as a stylist within the beauty industry? With social media becoming an integral part of our everyday lives, you, too, can utilize social media platforms to connect with your potential clients and build your brand! Our stylists at the Z Hair Academy cosmetology school in Kansas City, Missouri, are provided top-tier education needed to launch their careers and build their own businesses. Check out some of our favorite tips for leveraging online platforms to attract and connect with new clients!

Find Your Platform

If you’re chronically online, you know that not all social media platforms are the same or have the same audiences. As a new stylist, it’s important to first identify your target audience and assess which platforms best align with your audience and desired outcome. It’s worth noting that Instagram is a popular platform for many stylists, as you can post high-quality visuals of your work and use hashtags to help potential clients find you. If you do thorough research and find that your customer base is split between multiple platforms, consider staying active on other platforms like Facebook and Pinterest to continue sharing your work and connecting with new clients.

Invest in Visuals

The best part about social media? You can showcase your work in a matter of seconds! With visual-oriented platforms like Instagram dominating the game, it’s easier than ever before to post your work. Our stylists at the Z Hair Academy cosmetology school in Kansas City recommend investing in a high-quality camera or partnering with a professional photographer to take photos for your social media and portfolio. You will be amazed at the difference the quality of your photos will make for your business!

Post What You Want To Attract

What you post is what you’ll get. Avoid posting “after” photos of styles or services that you don’t want to offer in the future; instead, focus on promoting pictures of styles you want to do more of! By posting what you’re interested in, you’ll naturally attract clientele looking for someone specialized in those areas. For example, if you’re looking to book more balayage services heading into summer, post some of your best balayage work with a caption encouraging followers to book with you for a similar style. This will help you save time by curating an ideal clientele from the beginning!

Utilize Relevant Hashtags

#GetDiscovered. When it comes to attracting business through social media, hashtags are your new best friend. We’re avid Instagram users, too, so we get it. Hashtags can sometimes look “scammy” or overdone. If this is your top concern, post your hashtags as a comment on your original post! This way, your hashtags will be hidden from view but will still appear when people are searching. Some of our favorite hashtags for stylists include: #makeupartist, #hairstylist, and #bookme.

Engage With Your Followers

Don’t overlook the power of interacting with your followers. Liking and commenting on other stylist’s accounts, messaging clients directly, and answering questions on your posts are great ways to build relationships with prospective clients and make them feel comfortable and confident when scheduling an in-salon service.

Make Booking Easy

Lastly, make the process of booking services with you easy! Don’t include your personal email or phone number in your social media bios, as you open yourself up to limitless solitictors. Instead, provide clients with a link to your booking and management service so they can select a date and time that works best for them. Not only will this help you avoid a full inbox, but it appears more professional for clients!

Launch Your Career at Z Hair Academy

If you would like to embark on a career in cosmetology, we encourage you to learn more about the Z Hair Academy cosmetology school in Kansas City, Missouri, or one of our three other locations. Start your education right away on a schedule that works for you. Get started today by speaking with a member of our Admissions team!

Our Cosmetology Schools

Z Hair Academy is the RIGHT choice for your cosmetology school education. Contact us today to schedule a tour and find out how you can get started in your beauty career!